The Loop Issue Twenty-One
WHO:
Best looks of the Golden Globes
Celebrities stunned on the red carpet for the 2025 Golden Globes. Jeremy Allen White wore a custom Calvin Klein suit, just days after his undergarment photoshoot took over the internet. Zendaya sported a floor-length Louis Vuitton gown–a nod to old Hollywood glamour. However, the most eye-catching aspect of her look had to be a 5-carat diamond ring, confirming her engagement to actor Tom Holland!
Selena Gomez gets engaged!
On December 11th, 2024, Selena Gomez announced her engagement to American producer and songwriter Benny Blanco. Blanco shared a behind-the-scenes video of the romantic proposal to TikTok and Instagram, set to Gomez’s song “Good For You.” In the song, Selena sings “I’m a marquise diamond,” creating a full circle moment, as the singer was proposed to with a stunning 8-carat marquise diamond.
WHAT:
MadHappy x Juicy Couture Collab
Photo by Fashionista
Y2K fans… are you ready? The MadHappy x Juicy Couture Collaboration launched on January 9th, 2025, featuring a 15-piece collection of staples from sweatpants and sweatshirts to baby tees. The campaign starred Olivia Jade, marking a comeback of sorts following her involvement in the 2019 college admissions scandal. Now, Jade is falling back into favor amongst fashion brands seeking big names to promote their products. Maybe a velour tracksuit is all the fuel needed to propel one back into stardom!
New Balance’s $10B plan
After sales reached $6.5B in 2023, a whopping 23% increase from the previous year, New Balance CEO Joe Preston plans to surpass $10B in sales in the next few years. His plan: not changing a thing. Compared to sportswear giants such as Nike and Adidas, alongside rising brands such as Hoka, New Balance remains relatively quiet within fashion news. Preston plans to focus on what is working: preventing saturation of styles, maintaining close relationships with wholesale partners, and retaining a picky approach to selecting brand ambassadors.
WHEN:
Fragrance Boom is predicted to sustain through 2025
Amidst a general beauty sales downturn, fragrance, the smallest category in beauty, was 2024’s fastest-growing. Gen Z is responsible for this boom, building up perfume collections and promoting layering multiple scents at once. To sustain this growth, fragrance brands must continuously innovate their marketing strategies–whether it be through eye-catching packaging or entertaining avenues of reaching customers.
MFMS’s trend predictions for 2025
With the start of the New Year, trends are fluctuating in and out. The MFMS predicts that trench coats truly make their revival. This will be paired with ballet flats, another major IN for the new year. With these classic fashion pieces, accessories will be prominent to jazz up simple outfits. Funky glasses such as the Miu Miu runway glasses will be a staple accessory, along with chunky bangle bracelets and necklaces.
What the impending TikTok ban could mean for fashion
Photo by Business of Fashion
The potential for a TikTok ban could propose complex issues for the fashion landscape. The platform has become a leading marketing tool for popular brands to showcase their products through influencer collaborations. Now, many brands even use TikTok as a means to sell their products. Banning TikTok will not only restrict the current marketing initiatives brands heavily rely on, but will result in a loss of sales fueled by the TikTok shop. In addition, large-scale fashion content creators fueling trend development will lose their platform to influence, restricting future trend circulation.
WHERE (Hint… its in Ann Arbor):
Winterfest
On January 13th & 14th from 4:00-7:00 pm, Winterfest will be held in the Michigan Union. Over 90 student organizations will be participating, presenting a great opportunity to get involved on campus.
Winter Job and Internship Fair
The University Career Center is hosting its annual job and internship fair on February 4th & 5th from 12:00-4:00 pm in the Michigan League. Over 40+ organizations and companies will be there, so come dressed in business casual with resume copies, questions and curiosity!
Join the Fashion Track newsletter!
The University Career Center offers various resources through its fashion track. To access these resources and receive its newsletter detailing internship opportunities and campus events, learn how to join the track through Handshake on its website.
WHY:
To inspire and educate the next generation of fashion industry leaders by connecting them to creative and professional opportunities across the retail world. The Michigan Fashion Media Summit is the premier platform for college students and industry professionals to collaborate and shape the future fabric of fashion.
