Rachel Liebenthal

Rachel Liebenthal is a Brand Partnerships Agent at William Morris Endeavor (WME). Based out of the agency’s New York City office, Rachel strategizes on brand alignment and commercial endorsement opportunities for emerging and established lifestyle personalities and content creators.

Rachel began at WME as an intern in the Non-Scripted Television department in 2017, and returned as a full-time hire in June 2018 as a Floating Assistant. From there, she’s held positions within the Brand Partnerships group as a Partner Assistant, then Coordinator, and ultimately earned a coveted spot in WME’s Agent Trainee Program. She was promoted to Brand Partnerships Agent in July 2022.

Today, Rachel’s client roster focuses largely on lifestyle personalities and zeitgeist talent across digital and entrepreneurship categories. Her clients include Chris Appleton, Paige Desorbo, Alex Rodriguez, Amanda Diaz, David Grutman, Jessie James Decker, Paige Lorenze, and more. She’s an internal mentor at WME, repeatedly tapped to speak with both the agency’s mailroom/floating assistant class and intern class, and a formal mentor within the company’s Women of Endeavor organization.

Rachel is a proud alumni of Syracuse University’s SI Newhouse School of Public Communications, where she dual-majored in Television, Radio & Film (TRF), and Sociology. She has continued her involvement with the Newhouse School by guest lecturing a class in the Creative Producing course each semester.