lisa greenwald

Lisa Greenwald is J.Crew’s Chief Merchandising Officer (CMO), overseeing merchandising for their stores and e-commerce platform for the J.Crew brand across all divisions (women’s, non-apparel, men’s, and crewcuts). She’s been with the J.Crew Group for more than 20 years, having held various positions on both the J.Crew and Madewell teams. At Madewell, Lisa’s die-hard denim obsession and her pursuit of designer and wholesale partnerships (from Sézane to Nordstrom) grew the brand from $280M to almost $500M in four years. Since her promotion to CMO at J.Crew, she has helped deliver positive comps both in stores and online starting in 2018.  In addition to driving a healthier business, she has overseen the introduction of more sustainable fabrics and manufacturing across the brand, the incorporation of extended sizes for a more inclusive size offering, an assortment focused on high-quality classic styles balanced with fashion and trend silhouettes, as well as played an integral part of the brand’s renewed focus on collaborations with 3rd party designers, from Anna October to Union LA. Originally from Bethesda, Maryland, Lisa graduated from the University of Michigan’s Ross School of Business with a BBA. She started her career in Gap Inc.’s Retail Management Program and went on to hold positions at Banana Republic and Club Monaco before joining J.Crew in 2004. Lisa currently lives in Chelsea, Manhattan, with her husband, Eric, and two sons, Jordan and Benjamin, and enjoys spending her free time at the family’s lake house in western Connecticut, where you can find her on a boat in the summer and on the couch with a glass of wine in the winter.