Jessica Williams

Jessica is the Head of Brand and Partnerships at Shopify, where she leads a team dedicated to inspiring the next generation of entrepreneurs to build with and love Shopify. They bring this mission to life through campaigns that celebrate the spirit of entrepreneurship and strategic collaborations with renowned and emerging creators and celebrities, including MrBeast, Emma Chamberlain, Charli and Dixie D’Amelio, Cassey Ho, Ashley Alexander, Kai Cenat, Nicki Minaj, and Drake. These partners share their personal business journeys, motivating their audiences to pursue their own entrepreneurial ambitions.

Before joining Shopify, Jessica led consumer partnerships at Coinbase, exploring the intersections of crypto with sports, music, and fashion. Prior to that, she held various roles in product marketing, brand marketing, and partnerships at Visa.